THE FOUR BASIC TYPES OF JINGLE COMPANIES:
Commercial Jingle Companies
Targeted for national, regional or local advertisers, commercial jingles are produced by large, medium and small jingle companies. Commercial jingles are also produced in house by advertising agencies of all sizes. The world loves the commercial jingle. Original authorship abounds. Every year a new selection of "Classic Commercial Jingles" for America’s top advertisers are being produced in New York, Los Angeles and other jingle centers. Awards are granted on a national, regional and local level. Creativity is the name of the game and anyone good can join the party!
Radio ID Jingle Companies
Production of the Station ID Jingle package is a skilled and rewarding career. The most important client to the radio station is the station itself. The station needs to have a very special kind of musical identification in order to secure listener loyalty. The radio ID jingle also serves as a "signpost" to the ear as it transitions from one presentation to the next. Find out how they do it in Dallas (America’s top ID jingle center) and other ID jingle centers!
Production Music Companies
From coast to coast dozens of companies, young and old, are creating new and exciting musical compositions for the world of Production Music Libraries. There is a constant demand for new, hot, contemporary commercial music beds. Many Production Library companies are trying to keep up with that demand. New producers include midi and/or home recording studios. Production Libraries are a talented musician’s dream. Let there be music!
Promo Music and Effects Companies
Yes, there is a world out there of zaps, stingers, slammers, promo beds, sports beds, news intros and much more! Midi studios and even large scale recording studios are exploring this new hot business opportunity. With the advent of professional home recording and the Internet there is a new world opening up in the field of Promo Music Companies. More and more people will have the power of "sound" at their command in the 21st Century.
(Many jingle companies are a combination of these categories)